JetBlue Airways unveiled its new livery on Tuesday, the third in its 23-year history and the most significant change.
The new painting was presented on the Airbus A321 with registration number N982JB, and was named “A Defining MoMint”.
The main highlight is the all-blue painting of the aircraft’s fuselage, with squares with rounded edges at the rear of the plane, extending to the stabilizer.
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“Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty.
The new image of the planes will keep the heterogeneity of designs in the stabilizer, now bringing it to the fuselage. This distinction of painting on the stabilizers has been a JetBlue feature since its founding in 1998.
JetBlue launched its flights in 2000 from New York’s John F. Kennedy airport. Its founder, David Neeleman, also created years later Azul Linhas Aéreas and recently Breeze.
Since then, the company has become one of the main domestic operators in the US, with a strong presence in the Northeast of the country, in addition to Florida and California. The carrier also started transatlantic flights last year.
The first visual standard of the aircraft was called Eurowhite, with the gimbal painting distinct on each aircraft and the company name over the line of windows. In 2010, as part of the celebration of 10 years of operations, the layout became the standard Billboard Titles.
The new livery represents the first significant change to JetBlue’s corporate image.
Bluer skies ahead! ✈️ Our iconic liveries are getting a fresh bold look just like the moves we’ve been making as a travel company. Get a sneak-peek at our first-ever Mint pattern (coming soon to all Mint planes). Read more here: https://t.co/bXhsEpknDk pic.twitter.com/ZYn85ByRWZ
— JetBlue (@JetBlue) June 14, 2023