German leisure airline Condor Flugdienst is in a “vacation mood”. The carrier announced on Monday the new livery of its aircraft, which will be characterized with colored stripes inspired by beach towels, umbrellas and beach chairs, as the airline itself explained.
During the European summer season, from June to September, Condor will use six aircraft, including Boeing 757, Airbus A320, A321, A330 and A330neo models with the special livery. Each of them will have a different color, which, according to the company, represents the diversity of its passengers, employees and destinations. Crew uniforms will also follow the new theme.
“Our new trademark are stripes, our figurative mark stands for our origin and the colors for diversity. This triad is new, what remains is our passion. It has always made Condor unique and is therefore also reflected in our claim: Passion is our compass,” said Condor CEO Ralf Teckentrup.
The conception and creation of the new brand identity was the responsibility of designer Remo Masala of German advertising agency Vision Alphabet. The process also included updating the company’s logo.
“Revising Condor’s brand identity with its long tradition is a delicate interplay based on respect for its origins and requirements for the future. Our goal was to endow Condor with a special visual independence, the rationale of which is united in Condor’s brand essence: the invention of the vacation flight, and the effective vacation code, the stripes of summer, joy and freedom,” said Masala.
Condor’s first aircraft with the new livery will be an A321, adorned with yellow stripes, which will be put into service next week. By 2024, the company says that 80% of its fleet must be repainted to the new standard.