Virgin Atlantic announced a few days ago that it has postponed the start of its daily flight between London (Heathrow) and Sao Paulo (Guarulhos), on what will be its first route to South America.
The flight was supposed to start on May 13, 2024, but now it will only take place from 2025, according to a statement sent by the company to some outlets.
“We regularly review our network to ensure it’s as strong and efficient as possible. Following a review of our upcoming flying program for 2024, we will be moving the start of our highly anticipated Sao Paulo services to 2025”, said chief commercial officer Juha Jarvinen.
Virgin Atlantic, however, did not explain the reason for the postponement or when the new schedule will be launched, although this should occur during the summer of 2025.
The flight to Brazil has been planned for several years. The British airline announced plans to establish a route to Sao Paulo in 2019 and scheduled the start of flights for March 2020.
Weeks before the debut, Virgin canceled the flight amid the start of the Covid-19 pandemic. In the meantime, LATAM became a partner of the carrier due to the entry of Delta Air Lines into the Latin American group’s partnership.
In June, Virgin Atlantic relaunched the daily flight to be operated with the Boeing 787-9 Dreamliner. Flight tickets went on sale in September, with prices starting from £686 per person.
São Paulo is the largest city in South America and the economic and financial center of Brazil, where LATAM and British Airways fly daily. Virgin’s entry promises to intensify competition on the route and was eagerly awaited.