Seeking global prominence, Air India unveils new livery and logo

Controlled by the Tata Group, the former state airline placed a mega order with Boeing and Airbus to compete in the global market with carriers from the Middle East

Air India unveiled the new logo on Thursday in rebranding to transform it into a major global carrier. Former state-owned, the airline was taken over by the Tata group in January 2022.

The new livery of its aircraft marks a profound change for the airline, which until then maintained a very dated style and which included its name in Hindi on one of the sides of the fuselage.

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The rebranding, however, apparently suppressed the local inscription, replicating the same presentation on both sides of the aircraft, a sign that the company is focused on the foreign market.

The new livery uses red, purple and gold colors, with “Air India” written in large modern letters. Like Emirates Airline, the Indian carrier painted the belly of the planes in red with its “wordmark” replicated in white.

In the tailfin, the Jaali pattern was maintained but with a more current reinterpretation. There is also the use of gold applied to the winglets and fuselage and the engines in red.

Debut with the Airbus A350

”Our vision is to make this airline the world class in terms of modernity, safety, technologically advanced, exceptional in terms of customer service and experience that Air India used to be known for,” said N Chandrsekaran, chairman of Tata Sons , the holding company that controls the company.

Air India new livery (AI)

The new livery is due to debut on Air India’s fleet in December, when the airline takes delivery of its first Airbus A350.

Earlier this year, Air India closed two massive aircraft orders with Boeing and Airbus for 470 jets.


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