Air TransportEmbraer held the Embraer Airline Business Seminar China 2025 on Friday in Huizhou, gathering executives from China’s aviation sector.
The meeting discussed strategies for the sustainable growth of Chinese airlines, considering challenges such as competition from high-speed trains and changes in market profile.
Representatives from airlines, industry experts, and association leaders participated in the seminar, focusing on customized operational models and appropriately sized aircraft that can increase the flexibility of the air network.
During the event, Embraer presented the new edition of the China Market Report, titled ‘A New Course for Profitability in China’s Aviation Market’, with analyses on trends and opportunities for the sector.
The biennial frequency of the seminar was announced with the aim of establishing a collaboration platform among key industry players.
“The Embraer Airline Business Seminar represents our continued commitment to fostering meaningful dialogue within China’s aviation community,” said Rodrigo Silva e Souza, Vice President of Marketing at Embraer Commercial Aviation.
The Brazilian manufacturer has been seeking to get closer to potential Chinese customers after several years without closing a sales contract.
Although it is the country with the largest passenger air traffic in the world, China has avoided acquiring Western aircraft, with the exception of Airbus.
The E2 family, for example, is already certified by the CAAC, the Chinese civil aviation agency, both in the E190-E2 and E195-E2 versions. However, no airline in the country has ordered it so far.
