Emirates Airline unveiled the new livery of its aircraft. The redesigned layout can already be seen on the Airbus A380 with registration A6-EOE, which will fly from Dubai to Munich on March 17.
“Aircraft delivery is the most instantly recognizable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy,” said Sir Tim Clark, President Emirates Airline.
As mentioned by Clark, the most notable change in the new layout is in the tail of the aircraft. The updated design exalts the flag of the United Arab Emirates with a “more dynamic and fluid” design, as the company points out, with the right to a 3D effect art.
The wingtips were still painted red and sport a new calligraphy with the company name in enlarged Arabic. The plane’s iconic red belly marking, introduced in 2005, has been retained.
This is the third painting adopted by Emirates since its foundation, in 1985. The design has changed little in that time, keeping the fuselage with a white background, the flag of the United Arab Emirates on the tail and the inscription of its name in gold.
The first livery, however, the Emirates name had a smaller size, which grew in the first update, in 1999. The carrier’s original branding was developed by UK design company Negus & Negus.
Emirates said the new livery will be applied to 24 aircraft in the current fleet, including 17 Boeing 777s, by the end of this year. The new aircraft ordered by the company, such as the Airbus A350, will be sent to the company with the new factory paintwork.