Embraer will hold the 6th China Regional Aviation Forum (RAF 2023) between November 7th and 8th in the city of Qingdao. The event will have the theme “Connectivity and Differentiation – New Momentum in Regional Aviation Development” and is the first held after the Covid-19 pandemic.
This is yet another effort by the Brazilian planemaker to promote its new line of E2 jets, which still have no orders in China, one of the largest air travel markets in the world.
Embraer recently obtained type certification for the E190-E2 and E195-E2 models, paving the way for potential orders.
According to the company, the forum will be attended by 150 people, including members of the government, Chinese and international airlines, airports, lessors, institutes, associations and sector organizations.
Speakers include airline executives, aviation experts and think tank specialists. Among the topics to be covered are the development of regional aviation and the most successful business models in the airline sector.
“Through the forum, Embraer provides a platform that pools wisdom and experience of the most qualified and knowledgeable people to discuss and debate how to expand regional networks and how to boost connectivity,” said Arjan Meijer, President and CEO of Embraer Commercial Aviation, who said he is confident in get orders from the E2 family.
“We believe the regional market is a key driver of the future growth. There are one billion people living in China that have never taken a flight,” added Guo Qing, General Director and Vice President of Commercial Aviation at Embraer in China.
Embraer jet debuted in China in 2000
In September, Embraer completed 23 years of operations in China, marked by the debut of the first ERJ 145 delivered to Sichuan Airlines in 2000.
Between 2002 and 2016, Embraer maintained a joint venture with Harbin to assemble the ERJ 145 and Legacy models at a facility in China.
In 2008, the manufacturer delivered the first E190 to Tianjin Airlines and there are currently 85 of the company’s commercial aircraft flying in the country with companies such as Tianjin Airlines, Hebei Airlines, Beibu Gulf Airlines and Colorful Guizhou Airlines.
However, amid rumored orders, Embraer has been unable to reach a deal with Chinese airlines for several years.
During this period, COMAC, a state-owned manufacturer of commercial aircraft, launched the ARJ21-700 on the market, a jet with up to 90 seats that has had priority in orders from local carriers.
The Chinese air travel market has grown strongly in 2023, especially in domestic passenger traffic. According to CAAC, China’s civil aviation authority, 394.8 million passengers were transported between January and August, an increase of 135% compared to 2022.